Advertising Campaign: Volkswagen Use The Force

Volkswagen put this ad on YouTube the week before the Superbowl in 2011 and got significant buzz. The 60-second spot featured a pint-sized Darth Vader using The Force (turned out it was a key fob secretly used by his dad) to start up a 2012 Passat. It has netted over 100 million views on YouTube, and was also a trending topic on Twitter at the time.

A rep for Deutsch, the ad agency that created the spot, says although advertisers sometimes release their Super Bowl ads the Friday before the game to get network TV coverage, it's unusual to air the ad a few days prior to that.

"The Force" as the ad is known, ran in the second quarter.

Here it is. Enjoy.